The Insurance Closer — Florida Edition

Florida Roofers Are
Losing Claims They've
Already Won.

The 2026 storm season has already started. Hail has hit Florida markets since February. Every claim your team mishandles is revenue you've already earned — and will never collect. The gap between what adjusters write and what you're owed has never been more expensive to ignore.

Adjusters Are Trained to Close Fast. Not to Pay Fair.

Florida's storm season is the most valuable window a roofing company has all year. But most companies are closing 40–50% of the insurance claims they should be closing at 70–80%.

“Your reps speak contractor language. Adjusters speak insurance language. Nobody taught your team to translate — and that gap is your competitor’s advantage.”

This Is a Systems Install, Not a Sales Training.

This is for you if —

You’re a Florida roofing company running 15+ insurance claims per month

You already know you’re leaving money on the table — you just don’t have a documented process to fix it

You’re willing to implement, not just learn. This is done-with-you, not done-for-you.

The owner or sales manager will be on the weekly coaching calls

You want a system your team can run without you on every job

This is NOT for you if —

You’re doing fewer than 10 insurance claims per month

You’re outside Florida — this playbook is built on FL carriers and FL claim handling

You want a magic script with no implementation work

You’re looking for a generic sales training you can run on your own

The Insurance Closer: Florida Edition.

A 90-day, done-with-you implementation. Four phases. One outcome: a documented claim sales system your team runs on every single storm job.

Week 1–2

The Claim Autopsy

We pull three recent lost or low-settled claims and map exactly where the revenue leaked. You get a written diagnosis before week three begins. No guessing — a specific map of your specific revenue leak.

You leave knowing exactly what’s broken

Week 3–5

The Florida Adjuster Playbook

Custom-built script library for the carriers your team actually deals with — Citizens, Universal, HCI, Slide, and the Demotech-rated carriers that dominate your market. Florida Building Code references, hurricane and hail damage language, and the word-for-word response to the five most common adjuster objections your reps hear every week.

Your team speaks insurance, finally

Week 6–8

The Close Sequence

Step-by-step from first inspection to signed contract. What to document, when to bring in a public adjuster, how to present scope to the homeowner, and how to handle the three most common FL carrier stall tactics. Every decision point mapped.

Every rep follows the same winning path

Week 9–12

Live Deal Implementation

Weekly 45-minute Zoom calls coaching your team through real active claims. Voxer access for live adjuster situations. Exit deliverable: a fully documented claim sales SOP your reps can follow independently long after the 90 days ends.

The system runs without you

Where You Start. Where You End Up.

Before

Losing 3–5 winnable claims every month with no idea why

Adjuster writes low — rep accepts it and moves on

No documented process — every job depends on individual instinct

$50k–$150k per year leaving through the same holes

Homeowners frustrated when claims don’t cover the work

→

After

A repeatable system every rep follows on every claim

Team knows exactly what to say to FL adjusters, every time

2–4 additional closed insurance jobs per month

$30k–$80k/month recovered that was always already yours

Homeowners see you as the expert who protected their claim

Priced to the Outcome, Not the Hours.

Avg FL insurance job

$18k

Full replacement, storm claim

Additional closes/month

2–4

Conservative system result

Monthly revenue recovered

$36–72k

Revenue you already earned

The Insurance Closer — FL Edition

90-Day Done-With-You Implementation

One-time · Florida roofing companies only · 5 spots per quarter

$4,997

or 3 × $1,800 — paid monthly

One additional closed FL insurance job = $18,000. Your investment is recovered before week six on even one extra closed job.

Claim Autopsy — written diagnosis of your revenue leak
Custom Florida Adjuster Playbook for your carriers
The Close Sequence — full documented claim sales SOP
12 weeks of weekly 45-min coaching calls via Zoom
Voxer access for live deal and adjuster situations
Loom training walkthroughs your team keeps forever
Final SOP formatted for your company

Apply for a Spot →

Only 5 Florida companies accepted per quarter.

Post-90 Monthly Retainer

Optional — for clients who want ongoing support

$1,500

per month · cancel anytime

Monthly 45-min strategy call
Voxer access for live situations
Playbook updates as FL carriers change tactics
Supplement review on complex claims

Available only to graduates of The Insurance Closer program.

Elite tier — larger teams only

The Insurance Closer + Live Team Day

Everything in the 90-day program, plus one full day on-site at your office at week 10 — live team training, adjuster role-play scenarios, and a room-wide SOP walk-through. Built for companies running 5+ reps and 40+ claims per month. Travel included — no separate invoice.

$7,997

or 3 × $2,800

Apply — Ask About Elite →

What You’re Probably Wondering.

My reps have been doing insurance claims for years. Why would they need this?

Experience without a documented system is the problem, not the solution. Experienced reps develop habits — some good, some that cost you money on every single job. The best reps get even better when their instincts become a repeatable process the whole team follows.

Is this just videos and PDFs I could find online?

No. There are no modules, no membership portals, no generic content. This is done-with-you coaching built around your real active claims, your specific carriers, and the market conditions your company actually operates in.

What Florida carriers does this cover?

All major FL residential carriers including Citizens Property Insurance, Universal Property & Casualty, HCI Group, Slide Insurance, and the Demotech-rated carriers that dominate the Florida market.

What if we don’t see results?

We diagnose your claim losses in week one — before the full engagement begins. If we can’t clearly identify recoverable revenue in your current pipeline, we’ll tell you directly before you commit to anything beyond the initial deposit.

Do I need to be on every call, or can I send my sales manager?

Owner or decision-maker involvement is required for the first four weeks. After that, your sales manager can run the weekly calls. The system is built for your team to operate — not for you to be the bottleneck.

Why only five companies per quarter?

Because the work requires real attention to your real deals. Five clients means weekly Zoom calls, Voxer availability, and custom playbook builds that actually reflect your company and your market — not a template.

What’s the difference between the core program and the Elite tier?

The core program works through the owner or sales manager. The Elite tier adds one full day on-site at week ten — live training with every rep in the room, adjuster role-play, and a group SOP walk-through. Built for companies with 5+ reps where getting everyone aligned at once is worth more than filtering it through one person. The live day is only available as part of the 90-day program, not as a standalone.

Why only Florida right now?

Florida’s insurance market is uniquely complex — Citizens depopulation, Demotech-rated carriers, AOB reform, hurricane documentation requirements. This playbook is built on FL-specific carrier knowledge that doesn’t transfer to other states. National expansion comes after FL case studies are documented.

Florida Roofers Are
Losing Claims They've
Already Won.

Adjusters Are Trained to Close Fast. Not to Pay Fair.

This Is a Systems Install, Not a Sales Training.

Built by Someone Who Used to Write the Scopes That Cost You Money.